Wild Bird Centers Franchise Information

A Wild Bird Centers franchise is a specialty retail shop offering a complete line of products to help customers enjoy wild birds and foster a healthy backyard habitat. Our stores sell top-quality birdseed and private-label seed blends that are field-tested and proven to attract a wide variety of wild birds. In addition to an extensive selection of private label feeders, birdbaths, nest boxes and other bird feeding products, Wild Bird Center stores offer an exciting variety of backyard and nature-oriented gifts and books, plus an additional range of garden products and binoculars.

A survey conducted in 2001 by the Department of Interior, the "National Survey of Fishing, Hunting and Wildlife-Associated Recreation", confirmed that watching and feeding wild birds is one of the most popular hobbies in North America. In addition to the millions of Canadians who feed wild birds, over 54 million Americans annually spend $3,100,000,000 for feeding wild birds and other wildlife, $732,000,000 for houses, feeders, nest boxes and baths, $507,000,000 for optics, including binoculars and spotting scopes, $331,000,000 for wildlife-related books and magazines.

A Wild Bird Centers Franchise offers:

- Twenty Years of Experience - original store opened in 1985, franchising since 1989, approximately 85 franchised stores in 27 states and Canada.
- Industry leader in wild bird feeding research. Supporting partners of the Cornell Lab of Ornithology, the National Blue Bird Society, the Wild Bird Feeding Institute, the Roger Tory Peterson Institute and many more.
- Full store setup service – market research, site selection, lease negotiation and full trade dress design
- Training – intensive six day training at our national headquarters with the focus on a six-month turn-key package for new stores. The Wild Bird Centers franchise is a leader in the industry that gives franchisees the best training, on-going support and sales tools in the industry.
- Full marketing support – annual plan, full library of artwork for newsletter and direct mail postcards, signage programs, point of sale display programs, in-store sales tools, etc.
- Private Label product branding.
- Customized Point-of-Sale system.

Profile of a typical Wild Bird Centers Franchisee

Wild Bird Center franchisees are people who have been successful in a prior career but are in search of a way to make a good living on a smaller, more human scale. What all franchisees have in common is a love of nature and birds as well as a desire to demonstrate personal values through their own efforts while contributing meaningful work in their community and in their own lives. They must have the determination, creativity, and flexibility to apply a proven system of operation to their local situation to make it work successfully. Their personal communication skills will also be key to their success. We look for applicants who project a love of birds and people because these are usually the qualities that are most important to customers.

We offer a Great Support System

Our unique combination of loyalty-building products, information and inspiration establishes each store franchise as a resource embraced by the community it serves. Our stores achieve outstanding levels of repeat business, customer referrals and media attention.

Wild Bird Centers are supported by an experienced Home Office team that provides financial, retail, marketing and business advice as required. These services assist our stores to be more likely to succeed in a competitive market. We have an established trade dress and other store standards, making our stores consistently attractive and a popular, relaxing place for customers to shop.

The Best of Business and Nature

With a Wild Bird Centers franchise, you will make a positive difference in your community, doing work you find meaningful and satisfying. You'll be your own boss and enjoy mixing business with your passion for birds and nature.

Whether you're a backyard birdwatcher or an experienced naturalist, you'll enjoy the rewards of teaching others more about the environment that surrounds us. We are here to help you take a professional, business-like approach to making your dream a reality.

Love What You do and Share it with Others

In addition to sharing your birding hobby with others, our stores are also excellent resources to educate your community about nature. At any Wild Bird Center store, customers can learn about local habitat, birding and many aspects of nature's wonders. Additionally, our company's recent corporate partnership with the Cornell Lab of Ornithology has opened unprecedented access to the leading birding research for all of our stores.

Please contact the Wild Bird Centers today to take the first steps on the path to a natural franchise business opportunity!