There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it’s a combination of many strategic, operational and promotional elements—all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

Widespread appeal

At Roy Rogers Restaurants, there’s something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers’ widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, prepared-to-order products

Roy Rogers Restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that sets a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the big three - hamburgers, chicken and roast beef. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique…a difference our guests notice.

Inviting, comfortable décor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.

Brand-driven promotions

Unlike quick service concepts that sacrifice margin with discounting and price-promotion, Roy Rogers’ promotions emphasize signature items (like the Double R Bar Burger®, the Gold Rush chicken sandwich and Roy’s real roast beef sandwich), brand personality and everyday value pricing.

Efficient operational systems

One of the keys to the speed and efficiency of Roy Rogers Restaurants is our thorough operations system that integrates all aspects of our business: from order-taking at the point-of-sale, to order processing and preparation, to inventory and cost-control, to marketing and managerial functions. Information systems developed specifically for Roy Rogers enable managers to optimize efficiency and control costs, while enhancing the guest experience.

Effective associate training and retention

In the end, every service business is defined by one standard: the quality of its people. Over the years, Roy Rogers has developed a system for finding, training, motivating and retaining the best of the best. The Roy Rogers franchise program will give you the tools to recruit quality employees and the training to help them reach their full potential. We can teach you how we built our quality team, so that you can build yours.