The philosophy of Häagen-Dazs is simple: find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. It's the reason why the brand has epitomized fine ice cream for nearly half a century.

The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.

Thorough Training & Benefits

Our mission, to provide every customer with the highest quality dessert eating experience, begins with the support of our franchisees.

We have developed a system that provides what you need to get your franchise up and running successfully:
- Assistance throughout the development process
- Two-week initial training class at headquarters in Minneapolis,MN
- Initial on-site training and assistance upon opening a Häagen-Dazs Shop
- On-going marketing and promotional support
- On-going operational and marketing/business planning support
- Ability to operate under the Häagen-Dazs trademark

Careful Site Considerations

At Häagen-Dazs, we continually seek out locations that offer the best environment for serving our ice cream. When considering a site for a Häagen-Dazs Shop, each location's specific characteristics must be evaluated.

Site considerations include:
- Upscale anchors and upscale/cutting edge tenant mix
- Designer, factory and/or brand outlets considered
- Regional malls (2 or more major anchors, mid-range to upscale tenants)
- Outdoor malls:upscale/power centers/lifestyle centers preferred (2 or more national/regional anchors)