Just because everyone else is complaining about the economic conditions in the market place does not mean you should too. Realistically, it makes sense to refuse to participate in a recession and if you agree please continue to read. You see, it is my contention that a small business must succeed, especially when it is your small business; failure, well, it’s just not an option, so let’s go ahead and take that option off the table right now shall we.
Instead let’s discuss strategic marketing and get you thinking about a plan of attack. That’s right, preempt those economic forecasts. There are a couple of tactics that work so very well when the fish are not biting and customers are not coming in the door. What I recommend is that you get out there and invite them in, push them in or drag them in if you have too. Do it as if your life depended on it, because the life of your franchised outlet just might.
Look at this way, when you purchased your franchise business opportunity, you knew that it would be hard work and that nothing good in life is easy, well, what we have here is living proof of that reality, and since you are a tough cookie and we all know that when the going gets tough the tough get going why not get tough! How so you ask?
Well, first, start by taking a blown up map of your area surrounding your store. Next, look at that map and see the areas where folks live and work that appear to be your best target segment or customer. Now, let’s divide up the area by days and teams (perhaps, you and some of your employees). You need to canvas that area as if you were walking precincts to get votes.
Go to each home and talk with the owners, give them a coupon, invite them in to shop. Tell them that you’d like their suggestions and that you value their opinions. Ask them if they know of friends that might be interested in your services or what you are selling. It works and if you are serious about making it through tough times in your franchise business, then you need to get that map and start plotting your course to franchise success. Think on this.