If you want to spice up your franchised outlet and try something new, why not consider a Co-marketing strategy with a nearby local business. In other words trade leads with that other business. Let’s say you own a franchise floral business and there is a business customer that comes in buys stuff from you a good 2-3 times per week and you have noticed that they are one of your best customers.
You know the more they buy the more money you make, find out more about what it is they do? Maybe the host local events in the community, well, why not see how you can assist them to get more business. Why not put their flyers on your counter and help promote their business too? Why not invite them to attend local business networking meetings with you?
Why not introduce them to your circle of business associates. Yes, you will most likely have to check with your franchisor if you decide to go much further than this with your co-marketing plans, but, you may find that your strategy might work with other franchisees in your system and lead to a new franchise system wide local co-marketing plan, helping all your fellow franchise owners.
One of the benefits of being part of a franchising company is that everyone benefits when one of the outlets does well or comes up with a new way of doing business. Can you honestly think of a better way to help the whole team then finding a way to drive more business to each franchisee? Believe me when I tell you, your franchisor wants your franchised outlet and all the franchisees making more revenue, it’s a win-win.