CEO resignation doesn't rattle Shakey's
At first glance, the departure of Tim Pulido from the CEO post at Shakey's USA — after less than two years on the job — seemed to be another sad chapter in the tale of a company whose best days were long past.
Pulido, who left Shakey’s at the beginning of December to take over as president of Mimi’s Café, was the 14th person to hold the top Shakey’s position in the past 17 years. However, the company is still on a path to revitalization, said Joe Remsa, who was appointed Shakey’s interim president and CEO following Pulido’s departure.
Remsa had been serving as executive vice president and chief operating officer of the company since Shakey’s franchisee Jacmar Cos. bought the company from Singapore-based Inno-Pacific Holdings in 2004.
“Tim came in and we focused a lot on defining who we were as a brand and understanding that brand as our customers saw us,” Remsa said. “We are executing on the strategy we developed.”
Shakey’s currently has four restaurants under construction: franchise locations in Auburn, Ala., and Fontana Calif., along with corporate restaurants in Palmdale Calif., and Oceanside, Calif.
The company plans to finish remodeling its 15 corporate stores and 10 franchise stores by the end of the year, Remsa said, and will break ground on another corporate store in Temecula, Calif., in the first quarter of 2008.
The Shakey’s board is currently undergoing a search for Pulido’s replacement and Remsa also is a candidate for the spot.
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