Passion definitely plays a role in the success of a desired goal. Passion drives people to accomplish what they want to do. It is also much more enjoyable succeeding in something you have a passion for. But, do you need a passion for the product or service of a franchise to succeed? No. A lot of people may want to pick a franchise because of a passion like animals. One may love animals and decide to buy a pet grooming franchise. However, this does not determine your success. To be honest, you will be doing more of the business aspect of the franchise than working with the product or service hands-on. This is why it is more important to have a passion to achieve a goal for being a franchisee, not so much the product.
A passion to see the end result is what is going to give you the drive to overcome obstacles that come in your way. If you are only passionate about the product, you will hate life as you struggle your way through the process.
To make a wise decision about what franchise you would like to invest in, I would recommend going to a franchise consulting network. These consultants will have the prospective franchisee consider the results and achievements they would like to see instead of focusing on whether or not they like the product or service. Once the consultants figure this out, then they match up a franchise that fits with the prospective franchisees skills and interests.
This is an important matter to consider. Whether you go to a consultant or figure it out on your own, consider what is driving you to become a franchisee. Make sure your passionate about the idea of succeeding instead of the product.