RNG, franchisor of Rent'N Go custom wheels and tires locations, has established its business relationship philosophy as the foundation for its continuous dealings with stakeholders of its growing chain of franchises.
“Each must be a win-win business relationship. If it can not be win-win, we want no part of the relationship,” says RNG Vice President of Operations Jim Taylor. “Participating in win-win calls for a mutual understanding of the roles played by each participant, clearly defining the responsibilities and communicating openly and regularly on all relevant issues. The air must be totally clear.”
As the franchisor, RNG’s stated philosophy is: “The franchise agreement is our starting point for win-win. It clearly states the mutual responsibilities and obligations of the Franchisee and the Franchisor and serves as the fundamental guide for a cooperative enterprise. However, as the relationship progresses, additional agreements are made on a regular basis. They, too, are to be structured as win-win.”
“It simply boils down to doing what you say you will do. At RNG, we make that commitment to each of our stakeholders, particularly to our franchisees,” says Taylor. “A positive image and reputation is most important to the future of our company. Without a solid image and reputation among all with whom we are involved, we really have nothing.”
About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.