Spicy Pickle fast casual restaurants today announced two new stores have opened in the past week, bringing the current total to 28 stores open.
Both new sites are in Colorado, and represent the continued penetration of the Denver Rocky Mountain Front Region where Spicy Pickle is a branded and well-recognized name.
The first store opened in the North Boulder area. It is located at 2520 Broadway, Boulder, CO 80304. This is the second store for the Boulder-based franchisee, the first being one of the highest revenue stores in the entire chain.
The second store is in Johnstown, CO. Johnstown is located on the highly populated I-25 corridor north of Denver, on route to Fort Collins. The store is located at 4791 Thompson Parkway, Johnstown, CO 80534.
Marc Geman, CEO of Spicy Pickle® Franchising, Inc., commented: “As our brand expands in the Colorado region, more consumers will recognize our name. This should fuel increasing same store sales. We plan to follow this model in other major metropolitan areas around the country where we currently have a foothold.”
By the end of 2007, Spicy Pickle® anticipates opening approximately 12 more units, bringing its network to 40 restaurants in 13 states. Nearly 50 additional franchise development agreements have also been signed.
In addition to its franchise activity, Spicy Pickle® currently has a breakfast menu in test, potentially opening a new daypart for the chain. The company is also in the process of building a major commissary in Denver to cost-effectively supply its local restaurants with panini, sandwich breads and sweet treats, baked daily according to Spicy Pickle’s high standards. All other units nationwide will continue to bake their panini and sandwich breads in-house. The Denver commissary is expected to open by the end of the year.
About Spicy Pickle:
Founded in 1999, Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading “fast-casual” concept, Spicy Pickle offers menu items that are far beyond traditional fast food — but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across nine states and many more in development nationwide.