One of the universal questions asked by anyone looking to join a franchise is, Why are prospective franchisees attracted to a franchise? The answer lies in the understanding of what motivates personal decisions, particularly a decision that involves a significant investment.
Individuals are attracted to franchising for a number of reasons. Though these reasons vary from person to person, we’ve learned over the past twenty years that most people are attracted for one or more of the following general observations:
Control Issues. Many prospective franchisees are driven by the frustration they’ve felt in past employment situations where they didn’t have enough control of their work environment to influence results in the manner they desired. Perhaps they had a micro-managing boss, a parent corporation that wouldn’t listen, or something comparable. In any case, they are drawn to the idea of being their own boss, having the final say in relation to business decisions, and being able to accept either the credit or the responsibility for whatever outcome their business produces. (more…)



