According to a Kaiser Family Foundation study, today’s overscheduled youth spend an average of 44 hours per week staring at some kind of electronic screen, creating America’s first generation to grow up disconnected from nature. Rather than “going green,” children are “going screen,” a trend Wild Birds Unlimited is combating with its new Pathways To Nature for Kids initiative.
“Today’s youth spend less time outside than any previous generation, depriving themselves of the emotional and physical benefits that come from having a bond with the natural world,” said John Schaust, Chief Naturalist at Wild Birds Unlimited. “For years, our mission has been to bring people and nature together by offering products that make enjoying the outdoors easier. With Pathways To Nature for Kids, we’re investing in children so they can reconnect with nature, and live richer, fuller lives.”
In cooperation with the National Fish and Wildlife Foundation, Wild Birds Unlimited Pathways To Nature for Kids will grant the National Audubon Society $100,000 to be used for scholarships for young people to attend summer camps at Audubon Centers across the United States in 2007 and 2008. With this grant, at least 200 underserved and underprivileged children will have the opportunity to connect with nature and learn more about their environment each year.
“By getting more kids outside, they will connect with the natural world and be inspired to preserve it for future generations,” continued Schaust.
Research shows that children who spend quality time outside are healthier, play more creatively, have lower stress levels, have more active imaginations, develop stronger immune systems, experience fewer symptoms of ADD and ADHD and have a greater respect for themselves, others and the environment.
Wild Birds Unlimited is the original and largest franchise system of backyard birdfeeding and nature specialty stores with more than 300 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with their birdfeeding and nature products, their expert advice and educational events.