If you want to open your own business or buy a franchise, make sure you do some research first, said the keynote speaker at the opening day of a 2 1/2 -day franchising seminar Thursday at the University of Texas at El Paso.
“Due diligence, homework and research, research, research,” said Mary Jo Larson, vice president of Franchise Times Corp. and publisher of the Minneapolis company’s three publications, including Franchise Times magazine.
“Right now, there are 2,500 franchise concepts in 18 different industries,” Larson said in an interview before her speech. “Of course, out of 2,500, not all of them will be good opportunities.”
About 30 people representing six states are attending the UTEP Franchise Center’s semi annual Franchise Management Certificate Program, which will continue through Saturday.
During the program’s 13-year history, 254 of the 648 participants have been Hispanic and 224 have been women, according to the Franchise Center.
Sixty-two graduates have purchased franchises, and 13 have franchised their businesses.
Larson urges prospective entrepreneurs to talk to other franchise owners before buying in themselves. Take a look at the Uniform Franchise Offering Circular, a key document that most franchising companies can provide to you, she added.
This document contains information on pending litigation against the company and other financial information, she said.
“Don’t fall in love with a franchise before you buy into it,” Larson said. “When you do that, you start to make bad decisions. They say the same thing about real estate.”
Eastsider Le Trien, owner of a Vietnamese restaurant, Pho Tre Bien, attended to get more information on franchising. She would eventually like to expand and sell franchises of her restaurant.
“I know it will be a big challenge for me,” she said. This conference “is going to be helpful to me.”
Eastsider Marco Zuñiga, 56, has worked in construction most of his life, starting as a carpenter and working his way up to a supervisor and project manager.
He’s attending the seminar to learn more about starting his own business. “The information they give you is great,” he said. “It’s more than I was expecting.”
Eastsider Esteban Trujillo, 29, said he’s attending to get more information on whether he wants to start his own business from scratch or buy a franchise. The conference provides “very good, helpful information,” he said.