Dunkin’ Donuts Takes a Bite Out of Business Intelligence
Solution from Oco Inc. enables better management and reporting for franchising, aggressive growth plans
Coffee and baked goods retailer Dunkin’ Donuts has selected data integration and business intelligence solutions provider Oco Inc.’s software for its management and reporting capabilities for franchise development, supporting the company’s aggressive growth plans.
Founded in 1950, today the Canton, Mass.-based Dunkin’ Donuts is the largest coffee and baked goods chain in the world with more than 7,200 restaurants in 30 countries worldwide.
With Oco’s fixed cost, fixed time approach, Dunkin’ Donuts said it was up and running with the solutions in just six weeks. Oco’s solution replaced a manually intensive approach used previously and the intuitive Web interface resulted in rapid user adoption. Oco aligned its solution with Dunkin’ Donut’s business processes, and the benefits of the “software as a service” model put minimal demands on internal IT resources.
The six-week implementation began with a profiling session to understand how Dunkin’ Donuts tracks and manages its franchisees, and how different users would need to see the information. To capture and host the franchising data for Dunkin’ Donuts, Oco’s uses proprietary technology based on an artificial intelligence engine which takes data from multiple sources, then cleanses, normalizes and organizes it into an intelligent data schema, all in a matter of days. By the second week of the implementation, Dunkin’ Donuts’ managers were reviewing their franchising reports with actual data.
Oco’s solution supports different levels of access to information on an as-needed basis with customer defined user profiles. A management-level franchisee dashboard for Dunkin’ Donuts highlights key performance metrics with drilldown capability to specific areas. With an extensive library of over 70,000 reports and key product indicators (KPIs) covering numerous functional areas, information views are easily tailored to customers’ environments.
The business benefits of Oco’s solution for Dunkin’ Donuts include rapid time to value, low total cost of ownership and a complete single vendor solution for data integration, warehousing and reporting.
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