Survey earns Culver’s ‘best in category’ award
Culver’s Frozen Custard and ButterBurgers has received a four-star rating from the Franchise Business Review following an independent survey measuring overall satisfaction among the restaurant chain’s franchisees.
A four-star rating — the top score a franchise can earn from its own franchisees — was the highest-rated food franchise ever reviewed by Franchise Business Review and gives Culver’s a “very good opportunity” rating, placing Culver’s among the Top 50 of more than 300 franchise opportunities nationwide.
As a result, Culver’s was honored with a “Best In Category” award for all food franchises at the Franchisee Satisfaction Awards at Caesars Palace in Las Vegas during the International Franchise Association Convention Feb. 24-27.
“Our owner-operator concept has been a cornerstone of our business model and a key to our successful partnership, so we’re thrilled with the results of this survey,” said Craig Culver, Culver’s co-founder. “We are very selective about who we allow to become part of our business family, as we know that our franchisees are stewards of the Culver’s brand every day. Likewise, we know that they have many franchise opportunities to choose from. Knowing that our franchisees believe we are doing a lot of the right things we view as a distinct honor.”
Franchise Business Review examined the critical areas of the Culver’s franchise system, including training and support, operations, franchisor/franchisee relations, financial opportunity, and more. The rating system used in the franchise survey asks respondents to rate their satisfaction level to each question on a scale of 1 to 5 points, with “1” being poor and “5” being excellent.
Nearly 80 percent of surveyed franchise partners said Culver’s excels in areas including initial training and opening support. Roughly the same percentage of survey respondents said that communication among franchise partners is encouraged and that senior management at the corporate level is easily accessible, responsive and understands the business.
Possibly one of the best indicators of the overall satisfaction of its franchise partners rests in one of the final questions of the survey. When asked if current franchise partners plan on buying additional restaurants, 80 percent said that it is either possible or planned.
Culver’s restaurants are independently owned and operated in more than 350 locations. The owner/operator concept has been a cornerstone of growth for Culver’s since the first location opened in Sauk City on July 18, 1984.
For information on Culver’s locations, promotional programs, menu selections and other areas of interest, visit www.culvers.com.
Headquartered in Kittery, Maine, Franchise Business Review (FBR) is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences.
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