The National Arbor Day Foundation has announced a new partnership with ink and toner-refill franchise retailer Cartridge World to help replant America’s national forests that have been damaged by wildfires and other natural causes. In conjunction with its frequent buyer program, Cartridge World will make a donation to the Foundation to plant a tree in a national forest. The retailer hopes to plant 75,000 trees in national forests.
“Plant a Tree, Not a Cartridge” reinforces Cartridge World’s commitment to keeping discarded ink and toner cartridges out of landfills by providing an alternative to purchasing new cartridges. Beginning in April, customers at its 550 stores nationwide will be offered a “Plant a Tree Frequent Buyer Card”. Once the card is filled, the customer will receive a tree gift certificate which tells the customer a tree has been planted in a national forest on his/her behalf. New stores also will be handing out Arbor Day Foundation Gift Trees to customers during grand openings beginning in April.