Innovative Home and Garden Design Company Expands Nationwide Through Franchising
ADE Franchising LLC announced that they received regulatory approval to expand their nation-wide franchise program into the state of California. This increased the number of states where A DESIGNER’S EYE home and garden design franchises is available to 38. This came quickly on the heels of the official launch of their franchise program in January, 2007.
“This is a milestone for us as we engage in an aggressive expansion of our business across the country,” Stephen Fofanoff, president of ADE Franchising, said. “This definitely helps bring us closer to reaching our goal of 500 units in 5 years.”
A DESIGNER’S EYE is a unique offering in the world of franchising, and provides an even more compelling value proposition to consumers. The concept especially appeals to the “do-it-yourself” crowd seeking assistance from a professional designer to navigate the highly fractured home improvement market. “Our concept brings affordable, flexible design services to the masses,” explained Christopher Warnock, VP of Franchise and Brand Development.
California is an important market for home and garden design services and the multi-billion dollar home improvement industry in general. “We’ve received a tremendous response from potential franchisees looking to capitalize on our revolutionary concept in home and garden design services,” said Kathy Repique, Director of Franchise Operations. The company continues to offer franchises across the United States and is looking at opportunities to expand into additional states.
After receiving many unsolicited inquiries about bringing our franchise program to California, the company took the steps to make the franchise program offering a reality. The A DESIGNER’S EYE franchise program appeals to people looking to start their own home and garden design business and to existing interior designers looking to join a growing nation-wide brand.
“In the world of franchising, we’re not another pizza place or another coffee shop,” explained Repique. “Our franchise offering appeals to a broad range of people looking to own their own business, work from home, and receive exceptional support from a franchisor.”
“We’re also looking at some other one-of-a-kind programs that enable us to help prospects who are looking to partner with another prospect in their area to purchase a franchise together, and for current interior designers who want to elevate their own business to the next level,” Fofanoff added.
The company is offering an unprecedented $10,000 one-time credit to the first ten franchisees sold on a first-come, first-served basis. The credit may be applied to the franchisee’s initial grand opening advertising or to help offset ongoing operational costs. Given the high demand for franchises (over 80% of all new businesses opened in the United States are franchises) and the explosive home improvement market, the company anticipates selling the first ten franchises quickly.
Additionally, the company has an innovative referral program to reward bloggers and other potential referral sources. The company pays the referrer cash upon the successful sale of a franchise to a candidate they referred. Those interested in the program should register their intent in order to qualify for the referral bonus, which starts at $500 per referral that leads to a successful sale .
Please see the website or talk with a franchise salesperson for details about the program. Offers to purchase an A DESIGNER’S EYE franchise are made by offering circular only and are not available in all areas.
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