Franchise Brief
Franchise news, stories, and insights shaping today’s franchise industry.
Franchise Articles
Franchise development has always been a balancing act. Brands need enough scale to grow, but they also need discipline to protect the system. Most organizations rely on a familiar mix of trade shows, franchise listing sites, email campaigns, and digital advertising to generate interest. Those channels still matter, and in…
Trending Now
SPONSORED AD
Franchise Pulse
Take a quick look at what’s happening in the Franchise Industry with new Launch Items, Menu Updates and Talent Moves
On a weekday evening, the class ends with their last practice activities: float, roll, kick, breathe. Parents nod as instructors mark progress on milestone charts. This is the heart of SafeSplash Swim School’s S.A.F.E.R. Swimmer Promise, a 2025 pilot that the company shared lifted enrollment, improved retention, increased revenue, and…
Vicious Biscuit has promoted Amanda Parker to Vice President of Marketing, reinforcing the brand’s commitment to developing leaders from within as it prepares for its next phase of national growth. The Southern-inspired brunch concept plans to open 10 new locations in 2026, and Parker will lead brand strategy, guest engagement,…
Experience the heart of franchising with stories of Giving, Volunteering, and Caring
SPONSORED AD
From the Archives: Interviews
When you talk to Daniel McCarty, you don’t get the feeling you’re speaking to a man tinkering at the edges of an…
When Magnolia Bakery first opened its doors in 1996 on a quiet street corner in New York’s West Village, nobody could have…
Franchising is often celebrated for its proven systems, recognizable branding, and strong corporate support. However, the true competitive advantage often comes from…
Advertisement
Earlier Articles & News
If you lead franchise development or brand operations, you already know that real estate can make or break unit economics. The difference…
The stretch from early November through the last toast of December is a sprint; school concerts, office swaps, Friendsgiving, neighborhood potlucks, travel…
Houston TX Hot Chicken has added experienced franchise leader Andie Smirl as Director of Franchise Sales, a move that comes as the…
